Latin America Community Support Award

2014 Winner

Shopping Barra in Brazil
“Tree of Dreams” campaign

This year’s award went to Shopping Barra, Bahia, Brazil, for their “Tree of Dreams” campaign, a holiday initiative providing holiday gifts to needy children in the shopping center’s community. The award was presented to Shopping Barra during ICSC’s RECon Latin America, on April 7, 2014 in Cartagena, Columbia.

The Tree of Dreams campaign invited children to send in their Christmas gift wishes, and customers of Shopping Barra purchased these gifts, to be delivered to the children by Santa Claus. In 2013, over 7,000 children received special Christmas gifts.  In honor of Shopping Barra’s efforts, the ICSC Foundation will contribute $5,000 USD to Irmã Dulce Instituição.


Year Recipient Program
2014 Shopping Barra in Brazil “Tree of Dreams” campaign
2013 Centro Comercial Puerta del Norte Entrepreneurship Program
2012 Ancar Ivanhoe's Shopping Nova America Making a Difference
2010 Mall Plaza Biblioteca Viva
2009 Punta Carretas Shopping Center Fundacion Teleton