Gradski Centar d.o.o. Wins 2013 ICSC Foundation European & South African Community Support Award
New York, May 29, 2013 –The International Council of Shopping Centers (ICSC) Foundation is pleased to announce the winner of the European and South African Community Support Award. The 2013 recipient is Gradski Centar d.o.o located in Zagreb, Croatia, for its "High 5 for Demining of Petrinja" campaign.
City Center one West wanted to celebrate the shopping centre’s upcoming fifth anniversary by lauching a campaign to demine a neighbouring community and shed light on the prevalent issue of Croatia’s land mines , remnants of past conflicts. City Center one West held a fundraiser where they raised 55,000 Kunas (7,500 Euros) from the community and added another 150,000 Kunas (20,000 Euros) from their own donation, bringing the total to 205,000 Kunas (27,500 Euros). The sum allowed them to double the area of land demined. At the event, over 45 local celebrities including actors, singers, TV hosts, althetes, and the Mayor of Petrinja were in attendance and acted as guest bartenders mixing up signature cocktails which were sold to raise funds towards the cause. The campaign raised awareness of the plague of landmines in Crotia and provided security for the local community City Center one West serves.
Download Full Press Release