ICSC Foundation Announces Albert Sussman International Community Support Award Recipient
LAS VEGAS, May 21, 2013 – Presented by the International Council of Shopping Centers (ICSC) Foundation, The Albert Sussman International Community Support Award recipient for 2013 is SM Prime Holdings, Pasay City, Philippines for its "Operation Sendong" campaign.
SM Prime Holding’s "Operation Sendong" campaign was launched in response to a devastating tropical typhoon that hit the Philippines in December 2011 and left over 1,000 dead and many without homes. SM Prime Holdings, which owns a mall in one of the hardest hit areas, Cagayan de Oro, donated $65,000 to the city government to assist in relief efforts. In addition to their donation, the company held special events, performances and exhibits in their mall, SM City Cagayan de Oro, to help raise awareness and additional funds. The company also helped rebuild over 200 homes that were lost or damaged in the storm, and passed out 20,000 food packs with fresh water and meals to victims.
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