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Shopping Centers Today -> May 2002
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TECHNOFROLICS TARGETS MALL MARKET
TechnoFrolics, a science and art studio, is used to furnishing science museums and trade shows with its creations, but now has ambitions to migrate to the common areas of shopping centers.
Based in Somerville, Mass., the company uses science and technology to create entertainment for passersby in a wide variety of gathering places. Now it is setting its sights on placing its Dancing Banners and other exhibits inside one of the country’s busiest gathering places — regional malls.
Made of lycra and spandex stretched over a flexible fishbone lattice, Dancing Banners can be synchronized to perform to music or to live synchronized routines. The standard width of the banners is 26 inches, and they range in height from 12 feet to 30 feet. Combined with colorful logos and patterns, their musical shimmying and twisting are designed to catch the eye.
The company, which only recently began pitching its displays to shopping center owners, will have a Dancing Banners representative at the ICSC Spring Convention in Las Vegas.
“The way that shopping centers are set up with their high ceilings, it is a natural physical fit,” said David Durlach, creative and technical director for TechnoFrolics.
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