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ICSC ANNOUNCES 2002 MAXI FINALISTS

While there are only so many MAXIs to go around, there are many, many more winners when it comes to marketing programs’ success at bringing more customers into shopping centers.

Here are the finalists for this year’s MAXI Awards, which will be presented Sept. 24 at the Minneapolis Convention Center during the Fall Management and Marketing Conference & Trade Exposition. Winners will be listed in the MAXI supplement accompanying October’s SCT.

Community Service
150,000 square feet or less
May-June Promotion, Profilo Shopping Center, Istanbul, Turkey, Profilo Sanayi Ve Ticaret; December-May Promotion, Profilo Shopping Center, Istanbul, Turkey, Profilo Sanayi Ve Ticaret.

150,001-500,000 square feet
Safe and Sound Breast Cancer Campaign, Burjuman Centre, Dubai, United Arab Emirates, Burjuman Centre; Bed of Tulips, Cascade Mall, Burlington, Wash., The Macerich Co.; We Can Help, Ciputra Mall Semarang, Semarang, Indonesia, Citraland Sentra; The Playground Project, Dufferin Mall, Toronto, Oxford Shopping Centres; World’s Largest Brat Fest!, Hilldale Shopping Center, Madison, Wis., LNA Management Co.; Children to Children, North Grand Mall, Ames, Iowa, L & H Real Estate Group; Very Special Arts 2001, Raffles City Shopping Center, Singapore, Raffles International; Spirit of Giving, Victoria Eaton Centre, Victoria, British Columbia, Cadillac Fairview Corp.; Watergardens Gift Bag Appeal, Watergardens, Taylor Lakes, Australia, Queensland Investment Corp.

500,001-1 million square feet
The Pan African Film & Arts Festival, Baldwin Hills Crenshaw Plaza, Los Angeles, General Growth Properties; Homeward Bound, Bonita Lakes Mall, Meridian, Fla., CBL & Associates Properties; Animals on Broadway, Broadway Plaza, Walnut Creek, Calif., The Macerich Co.; Community Crisis Exercise, Brunswick Square Mall, East Brunswick, N.J., Simon Property Group; Play Ball at Cape Cod Mall, Cape Cod Mall, Hyannis, Mass., Simon Property Group; Love and Care, Ciputra Mall Jakarta, West Jakarta, Indonesia, PT Ciputra Sentra; Meet Me at Mocha Teen, Colonial Mall-Decatur, Decatur, Ga., Colonial Properties Trust; Dartmouth Mall University, Dartmouth Mall, Dartmouth, Mass., Preit-Rubin; Art Against Youth Violence, Halifax Shopping Centre, Halifax, Nova Scotia, 20 Vic Management; Tax Free Weekend — Buddy Walk, Lindale Mall, Cedar Rapids, Iowa, The Macerich Co.; The Birdhouse Thing, Mall at Green Hills, Nashville, Tenn., Davis Street Land Co.; Donate a Phone, The Mall at Streamtown, Scranton, Pa., Prizm Asset Management Co.; Green Jacket Event, Merritt Square Mall, Merritt Island, Fla., Jones Lang LaSalle; Pour for a Cure, Mic Mac Mall, Dartmouth, Nova Scotia, Ivanhoe Cambridge; Children’s Museum Moves to the Mall, Nanuet Mall, Nanuet, Mass., Simon Property Group; Hall of Honor, Northpark Mall, Joplin, Mo., General Growth Properties; Making Strides Against Breast Cancer, Oak Hollow Mall, High Point, N.C., CBL & Associates Properties; Food Bowl 2002, Patrick Henry Mall, Newport News, Va., Crown American Realty Trust; AstroDay 2k2, Prince Kuhio Plaza, Hilo, Hawaii, General Growth Properties; Redmond Lights 2001, Redmond Town Center, Redmond, Wash., Redmond Retail; Playhouse Parade 2002, Rimrock Mall, Billings, Mont., The Macerich Co.; Holiday Gift Giving Catalog, Schuylkill Mall, Frackville, Pa., Crown American Realty Trust; Shopper Shuttle Service, Towne Mall, Franklin, Ohio, CBL & Associates Properties; Delante Development Program for Meal Delivery, Winrock Center, Albuquerque, N.M., Prizm Partners.

Over 1 million square feet
4th of July Summerfest 2001, Ala Moana Center, Honolulu, General Growth Properties; Miracles on Ice, Aventura Mall, Aventura, Fla., Turnberry Associates; Center Finds Slick Solution to Save City Sports, Brass Mill Center, Waterbury, Conn., General Growth Properties; The Citadel Salutes the Imagination Celebration, The Citadel, Colorado Springs, Colo., The Macerich Co.; Evansville Race for the Cure, Eastland Mall, Evansville, Ind., Simon Property Group; Eden Prairie Murals! Expressing Our Core Values Through the Arts, Eden Prairie Center, Eden Prairie, Minn., General Growth Properties; Sounds of the Season, Four Seasons Town Centre, Greensboro, N.C., Koury Corp.; A Salute to the Red, White and Blue, The Galleria at Fort Lauderdale, Fort Lauderdale, Fla., Kravco Co.; Gateway Philharmonic Orchestra, Gateway Theatre of Shopping, Durban, South Africa, Old Mutual Properties; The Nesting Phenomenon, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; Safe in the Shade, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; Back-To-School Wishes Come True, Oxford Valley Mall, Langhorne, Pa., Kravco Co.; Centered on Teens, Oxford Valley Mall, Langhorne, Pa., Kravco Co.; Red, White and Blue, We Honor You, South Plains Mall, Lubbock, Texas, The Macerich Co.; Tysons’ Fire & Rescue Partnership, Tysons Corner Center, McLean, Va., L & B Realty Advisors; South Carolina Works 2002, WestGate Mall, Spartanburg, S.C., CBL & Associates Properties; Yorkdale Plants Itself in the Community, Yorkdale Shopping Centre, Toronto, 20 Vic Management.

Company
Shoes for Orphan Souls, The Macerich Co., Santa Monica, Calif.; Westfield Girl Scout Day, Westfield America, Los Angeles.

Joint Center Effort
Ayala Christmas Gifts Events, Ayala Malls, Philippines, Ayala Land; “A” Team, CBL Malls, CBL & Associates Properties; Evening of Giving, General Growth Malls, General Growth Properties; Welcoming the World, General Growth Malls, General Growth Properties, J.P. Realty; Students Rock the Malls, Kravco Malls, Kravco Co.; Swap, Shop and Save, Lend Lease Malls, Australia, Lend Lease Development; South Dakota World War II Memorial, Macerich Malls, The Macerich Co.; Store of Dreams, Schostak Brothers Malls, Schostak Brothers & Co.; An Evening of Giving 2001, Simon Malls, Simon Property Group; Sun Hung Kai Christmas Funland 2001, Sun Hung Kai Malls, Hong Kong, Sun Hung Kai Properties; Bullying Bites, 20 Vic Malls, Canada, 20 Vic Management.

Public Relations
150,000 square feet or less
Passport to Italy, The Borgata of Scottsdale, Scottsdale, Ariz., Westcor Partners.

150,001-500,000 square feet
Building Support for La Encantada, La Encantada, Phoenix, Westcor Partners; St. Patrick’s Day on the Canal, Grand Canal Shoppes, Las Vegas, Forest City Enterprises.

500,001-1 million square feet
Hollywood & Highland — Grand Opening Public Relations, Hollywood & Highland, Hollywood, Calif., Trizec Properties Retail and Entertainment Group; Sushi in Sherman?, Midway Mall, Sherman, Texas, Simon Property Group; Welcome College Freshman Buckets, Susquehanna Valley Mall, Selinsgrove, Pa., Preit-Rubin.

Over 1 million square feet
Chandler Fashion Center — A Media Phenomenon, Chandler Fashion Center, Phoenix, Westcor Partners; Living Statue Program, Chinook Centre, Calgary, Alberta, Canada, Cadillac Fairview Corp.; Crossing the Language Barrier, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; Rose and Greg’s Wedding, Montgomery Mall, North Wales, Pa., Kravco Co.; The Pleasure of Giving for 40 Years, Place Laurier, Saint Foy, Québéc, Canada, Ivanhoe Cambridge; Polaris Fashion Place — Public Relations, Polaris Fashion Place, Columbus, Ohio, Glimcher Properties Limited Partnership.

Company
Reaching Maximum Velocity, The Macerich Co., Santa Monica, Calif.

Joint Center Effort
Raising the Flag to the Survivors, The Macerich Co., Santa Monica, Calif.

Consumer or Trade Advertising
150,000 square feet or less
A Look in the Right Direction, Meadowvale Town Centre, Mississauga, Ontario, Bentall Property Management.

150,001-500,000 square feet
Stand Out, Resist the Ordinary, Dufferin Mall, Toronto, Oxford Shopping Centres; Up to 75% Off, Fashion Outlets of Las Vegas, Primm, Nevada, Talisman Cos.; Shopping Center Iguatemi Rio Halves, Iguatemi Empresa de Shopping Centers, Rio de Janeiro, Brazil, Iguatemi Empresa de Shopping Centers; Reasons to Shop Sheridan Centre, Sheridan Centre, Mississauga, Ontario, Brookfield Properties.

500,001-1 million square feet
Rediscover Bayshore, Bayshore Shopping Centre, Ottawa, Ontario, Ivanhoe Cambridge; Simply Brentwood, Brentwood Town Centre, Burnaby, British Columbia, 20 Vic Management; Escapat Al Costat Del Mar, Diagonal Mar Centre, Houston, Hines; Go Shopping. Go Guildford, Guildford Town Centre, Surrey, British Columbia, Ivanhoe Cambridge; Your Style of Shopping, Indooroopilly Shopping Centre, Indooroopilly, Queensland, Australia, Gandel Asset Management; Outside Scary — You’re Better Off In Here, Metropolis at Metrotown, Burnaby, British Columbia, Ivanhoe Cambridge; Different Styles … One Spirit, Oxmoor Center, Louisville, Ky., David Hocker & Associates; One of a Kind, Park Plaza, Little Rock, Ark., L & H Real Estate Group; Redmond Town Center Kiosk Guy Advertising Campaign, Redmond Town Center, Redmond, Wash., The Macerich Co.; The Reasons Campaign, Upper Canada Mall, Newmarket, Ontario, Ivanhoe Cambridge.

Over 1 million square feet
See What Spring Has in Store, Burnsville Center, Burnsville, Minn., CBL & Associates Properties; City Life Consumer Magazine, Deira City Centre, Dubai, United Arab Emirates, Majid Al Futtaim; When You Look This Good, You Want to Show It Off! Eden Prairie Center’s Flash Presentation, Eden Prairie Center, Eden Prairie, Minn., General Growth Properties; All Seasons. Every Reason, Four Seasons Town Centre, Greensboro, Ky., Koury Corp.; Find It All Here, Glendale Galleria, Glendale, Calif., Donahue Schriber; It’s More..., Kenwood Town Centre, Cincinnati, Urban Retail Properties Co.; Life and All Its Stores, King of Prussia Mall, King of Prussia, Pa., Kravco Co.; My Mall, Montgomery Mall, North Wales, Pa., Kravco Co.; North Star, San Antonio’s Most Brilliant Collection, North Star, San Antonio, The Rouse Co.; Great Shopping … Comes Into View, Pacific View Mall, Ventura, Calif., The Macerich Co.; Polaris Fashion Place — Advertising Campaign, Polaris Fashion Place, Columbus, Ohio, Glimcher Properties Limited Partnership; The Word Is Out, South Plains Mall, Lubbock, Texas, The Macerich Co.; Celebrating 25 Years of Great Shopping, Toronto Eaton Centre, Toronto, Cadillac Fairview Corp.; Tysons Corner Center. Where The Stores Are., Tysons Corner Center, McLean, Va., L&B Realty Advisors.

Company
Customer Built, General Growth Properties, Chicago.

Joint Center Effort
The Fashion Centre, Cadillac Fairview Malls, Canada, Cadillac Fairview Corp.; Some Things You’ll Only Find Downtown, Calgary Eaton Centre/TD Square, Oxford Properties Group/CEC Leaseholds; Westcor … The Perfect Escape, Westcor Shopping Centers, Westcor Partners; SHE/Westfield Summer Magazine, Westfield Shopping Centres, Australia, Westfield Group.

Sales Promotion and Merchandising
150,001-500,000 square feet
Happy Hour at the Tower, Aloha Tower Marketplace, Honolulu, MMI Realty Services; The World’s Greatest in One Mall, Burjuman Centre, Dubai, United Arab Emirates, Burjuman Centre; Harrah’s VIP Shopping Event, Fashion Outlets of Las Vegas, Primm, Nev., Talisman Cos.; Island of Desire, Greendale Mall, Worcester, Mass., Simon Property Group; Entertainment Precinct, Harbour Town Shopping Centre, Gold Coast, Queensland, Australia, Kingridge Finance; The Good Luck Shopping Center, Montevideo Shopping Center, Montevideo, Uruguay, Estudio Luis E. Lecueder; Light Up Lethbridge, Park Place, Lethbridge, Alberta, Oxford Shopping Centres; Who Let the Dogs In?, Park Place, Lethbridge, Alberta, Oxford Shopping Centres; FORE, Park Place, Lethbridge, Alberta, Oxford Shopping Centres; Singapore Fashion Week 2001, Raffles City Shopping Center, Singapore, Raffles International; Dreams & Wishes In the City, Raffles City Shopping Centre, Singapore, Raffles International; Merri-achi Christmas, Rivercenter, San Antonio, L&B Realty Advisors; Hail to the Chief, Union Station, Washington, D.C., Jones Lang LaSalle; Have a Hyundai New Year, Westmount Centre, Edmonton, Alberta, Dundee Realty Management Corp.

500,001-1 million square feet
Rev Up Your Refund, Bonita Lakes Mall, Meridian, Miss., CBL & Associates Properties; Office Breaks at CambridgeSide Galleria, CambridgeSide Galleria, Cambridge, Mass., New England Development; Motorsports Mania, The Centre at Salisbury, Salisbury, Md., The Macerich Co.; Kentucky Derby Festival, Jefferson Mall, Louisville, Ky., CBL & Associates Properties; Welcome Baby, Killeen Mall, Killeen, Texas, General Growth Properties; A Season Full of Surprises, Kingsway Garden Mall, Edmonton, Alberta, 20 Vic Management; The Spirit of the Games, Layton Hills Mall, Layton, Utah, Jones Lang LaSalle; Celebrity Saturdays, Macomb Mall, Roseville, Mich., Schostak Brothers & Co.; Moulin Rouge Fashion Extravaganza, Menlyn Park Shopping Centre, Pretoria, South Africa, Old Mutual Properties; Tax Free Discount Days, Mesilla Valley Mall, Las Cruces, N.M., General Growth Properties; Camp Metropolis, Metropolis at Metrotown, Burnaby, British Columbia, Ivanhoe Cambridge; Glass House “Live In” Challenge, Montehiedra Town Center, San Juan, Puerto Rico, Manley Berenson Realty; Stores for Extras, Orchard Park Shopping Center, Kelowna, British Columbia, Oxford Shopping Centres; Taste of the Okanagan, Orchard Park Shopping Center, Kelowna, British Columbia, Oxford Shopping Centres; Cirque de Noel, Place D’Orleans, Ottawa, Ontario, Oxford Shopping Centres; A Whale of a Promotion, Santa Rosa Mall, Mary Esther, Fla., Jim Wilson & Associates; South Towne Center Salutes the Salt Lake Winter Games Experience, South Towne Center, Sandy, Utah, The Macerich Co.; Building Holiday Memories, White Oaks Mall, Springfield, Ill., Simon Property Group.

Over 1 million square feet
Uncle Sam Says Shop, Baybrook Mall, Friendswood, Texas, General Growth Properties; Dinosaurs Prevent Sales Extinction, Brass Mill Center, Waterbury, Conn., General Growth Properties; Rebate a Little Late?, Burlington Mall, Burlington, Mass., Simon Property Group; Tax Free Weekend, Crossroads Mall, Oklahoma City, The Macerich Co.; A Year of Opportunity, Deptford Mall, Deptford, N.J., Kravco Co.; Edmonton City Centre Welcomes the World’s, Edmonton City Centre, Edmonton, Alberta, Oxford Shopping Centres; Making Shopping Their Thing, Glendale Galleria, Glendale, Calif., Donahue Schriber; Shop Like a Man, Gurnee Mills, Gurnee, Ill., The Mills Corp.; Go Fly A Kite!, Lehigh Valley Mall, Whitehall, Pa., Kravco Co.; Say WB, Get $10 Free, Lenox Square, Atlanta, Simon Property Group; Recapturing the Mexico Market, Mall del Norte, Laredo, Texas, General Growth Properties; Holiday Rockin’ Shopping Eve, Riverchase Galleria, Birmingham, Ala., Jim Wilson & Associates; Kool Kidz Club, Scarborough Town Centre, Scarborough, Ontario, 20 Vic Management; Show Your Key Card, University Mall, Tampa, Fla., Glimcher Properties Limited Partnership; What Will You Find to Eat?, Washington Square, Portland, Ore., The Macerich Co.; Win a Diamond a Day, Westfield Hornsby, Hornsby, Australia, Westfield Group.

Company
National Gift Certificate Program, Cadillac Fairview Corp., Toronto.

Joint Center Effort
Ayala Malls Electronic Gift Certificate, Ayala Malls, Philippines, Ayala Land; Chelsea Japan/VISA International Lucky Draw, Chelsea Property Malls, Chelsea Property Group; Share the Spirit, Jones Lang LaSalle Malls, Jones Lang LaSalle; Shop LA County Campaign, Macerich Malls, The Macerich Co.; Take Out for Take Off, Philadelphia Marketplace, LaGuardia Marketplace, Marketplace Development; Shop for Your School, Westfield Malls, Australia, Westfield Group.

Grand Opening, Expansion and Renovation
150,001-500,000 square feet
Go Shop. Go Play, Sahara Centre, Sharjah, United Arab Emirates, Al Nahda Real Estate and Trading.

500,001-1 million square feet
Paseo Colorado Opens in Pasadena Style, Paseo Colorado, Pasadena, Calif., Trizec Properties Retail; A Vision of the Past, a Vision of the Future, Prescott Gateway, Prescott, Ariz., Westcor Partners; Hollywood & Highland Grand Opening, Hollywood & Highland, Hollywood, Calif., Trizec Properties Retail and Entertainment Group.

Over 1 million square feet
Chandler Fashion Center — In Your Own Backyard, Chandler Fashion Center, Phoenix, Westcor Partners; How Will You Celebrate?, Lakewood Center, Lakewood, Calif., The Macerich Co.; A Whole New Level of Shopping, Mayfair, Wauwatosa, Wis., General Growth Properties; Polaris Fashion Place, Polaris Fashion Place, Columbus, Ohio, Glimcher Properties Limited Partnership; An Artful Evening, Vintage Faire Mall, Modesto, Calif., The Macerich Co.; Grand Opening, Expansion & Renovation, Westfield Hornsby, Hornsby, Australia, Westfield Group; Fantasy Fulfilled — Willow Grove Park Grand Reopening, Willow Grove Park, Willow Grove, Pa., Preit-Rubin.

Retailer Development
150,001-500,000 square feet
GROW, Lynden Park Mall, Brantford, Ontario, Ivanhoe Cambridge.

500,001-1 million square feet
The Menlyn Experience, Menlyn Park Shopping Centre, Pretoria, South Africa, Old Mutual Properties; Hooked on Fish! Merchant Motivation Program, Pacific Centre, Vancouver, British Columbia, Cadillac Fairview Corp.

Over 1 million square feet
Island Getaway, Pacific View Mall, Ventura, Calif., The Macerich Co.; $3 million Retail Development Program, Roosevelt Field Mall, Garden City, N.Y., Simon Property Group; Joint Center Effort, School of Retail Wizardry, Ivanhoe Cambridge-Western Region, Ivanhoe Cambridge.

Center Productivity
150,001-500,000 square feet
Play Town — A Small Market Success Story, Mount Berry Square, Rome, Ga., Crown American Realty Trust.

500,001-1 million square feet
Kinder Kids, Berkshire Mall, Wyomissing, Pa., Jones Lang LaSalle; Parties for Profit, First Colony Mall, Sugar Land, Texas, General Growth Properties; Take Home the Gold, Masonville Plaza, London, Ontario, Cadillac Fairview Corp.; Superbowl XXXVI — A “Secret” Affair, New Orleans Centre, New Orleans, Simon Property Group; Cash for Laughs, Northgate Mall, Chattanooga, Tenn., General Growth Properties; Making Sponsorship “History” at Prescott Gateway, Prescott Gateway, Prescott, Ariz., Westcor Partners.

Over 1 million square feet
Dollars and Sense, Baybrook Mall, Friendswood, Texas, General Growth Properties; Monumental Task, Monumental Results, Chandler Fashion Center, Phoenix, Westcor Partners; Sweetening the Deal, Glendale Galleria, Glendale, Calif., Donahue Schriber; Maximizing NOI, Northridge Fashion Center, Northridge, Calif., General Growth Properties; Great Opportunities — Specialty Leasing, Parkdale Mall, Beaumont, Texas, CBL & Associates Properties; Urban Trendz, Southdale Shopping Center, Edina, Minn., Jones Lang LaSalle.

Leasing Support
500,001-1 million square feet
Chuck E. Cheese, Brazos Mall, Lake Jackson, Texas, General Growth Properties; A “Win-Win-Win” Situation at College Square Mall, College Square Mall, Morristown, Tenn., CBL & Associates Properties; Field’s of Possibilities, Field’s Copenhagen, Copenhagen, Denmark, Steen & Strom Denmark; More Stores: Leasing Campaign, Green Tree Mall, Clarksville, Ind., The Macerich Co.; Queens Center, One Mall, One Market, One Opportunity, Queens Center, Elmhurst, N.Y., The Macerich Co.

Over 1 million square feet
The BullRing, Birmingham, United Kingdom, Donaldsons; Belva Bags Retailers, Carolina Place Mall, Pineville, N.C., General Growth Properties; Cumberland Mall Spins a Leasing Tale, Cumberland Mall, Atlanta, General Growth Properties; Awaken Your Senses, Edmonton City Centre, Edmonton, Alberta, Oxford Shopping Centres; The Cheesecake Factory Opens at Southdale Center, Southdale Shopping Center, Edina, Minn., Jones Lang LaSalle.

Company
The Face of Retail, Irvine Co.-Retail Properties, Newport Beach, Calif.

Joint Center Effort
Map Out Your Success, Coyote Management Malls, Coyote Management.

Category Special
150,001-500,000 square feet
Make A Bear for a New York Buddy, Desert Passage, Las Vegas, Trizec Properties Retail and Entertainment Group; 911 Boot Drive, Holiday Village Mall, Great Falls, Mont., The Macerich Co.; Operation Christmas Card, New River Valley Mall, Christianburg, Va., Crown American Realty Trust.

500,001-1 million square feet
Fill a Box, Brazos Mall, Lake Jackson, Texas, General Growth Properties; Heroes At Home, Concord Mall, Elkhart, Ind., Kravco Co.; Our Community Reflects, Everett Mall, Everett, Wash., Madison Marquette Retail Services; A Night of Remembrance, Fox Run Mall, Newington, N.H., Jones Lang LaSalle; Art from the Hearts of Kentucky Children, Greenwood Mall, Bowling Green, Ky., General Growth Properties; United We Stand, Jefferson Mall, Louisville, Ky., CBL & Associates Properties; Drive Up & Drop Off, The Mall of New Hampshire, Manchester, N.H., Simon Property Group; Operation Christmas Project, Pierre Bossier Mall, Bossier City, La., General Growth Properties; A Patriotic Tree Decorating Ceremony, Queens Center, Elmhurst, N.Y., The Macerich Co.; Yes, P.S. 125, There Really Is a Santa Claus, Queens Center, Elmhurst, N.Y., The Macerich Co.; Rimrock Mall — Response to 9/11, Rimrock Mall, Billings, Mont., The Macerich Co.; United We Stand, Riverside Square, Hackensack, N.J., Shopco Advisory Corp.; Community Corner, Sea Tac Mall, Federal Way, Wash., Newman Properties; Shoe Boxes of Support, Sunset Mall, San Angelo, Texas, L & H Real Estate Group.

Over 1 million square feet
Arden Fair Mall Security Advisory System, Arden Fair Mall, Sacramento, Calif., The Macerich Co.; 9-11 Relief Efforts, Barton Creek Square, Austin, Texas, Simon Property Group; America RememBears, Freehold Raceway Mall, Freehold, N.J., Wilmorite; Emergency Training Drill, Hamilton Place, Chattanooga, Tenn., CBL & Associates Properties; America Be Strong, Lenox Square, Atlanta, Simon Property Group; United We Stand Radiothon, Smith Haven Mall, Lake Grove, N.Y., Simon Property Group.

Company
Emotional Healing, Kravco Co., King of Prussia, Pa.; Macerich Cares: Response to 9/11, The Macerich Co., Santa Monica, Calif.; Give Thanks America Program, Simon Property Group, Indianapolis.

Joint Center Effort
Hearts of Steel, Prizm Malls, Prizm Asset Management Co.; NEPA Cares, Malls of NEPA, Prizm Asset Management Co.; Long Island Mall’s World Trade Center Relief Efforts, Simon Malls, Simon Property Group; Ribbons for America, Simon Malls, Simon Property Group; A Tribute to Heroes, Simon Malls, Simon Property Group; In Memory of Bruce Eagleson, Connecticut Westfield Shoppingtowns, Westfield Corp.

The Judges
Susan Valentine, SCMD, senior vice president of marketing, The Macerich Co., served as chairwoman of this year’s judges panel. Other judges were: Annette Bethers, senior marketing director, Donahue Schriber; James W. Brewster, CMD, senior vice president, corporate marketing and communications, General Growth Properties; Constance Cashin, SCMD, Cashin Marketing Consultants; Axel F. R. Chaves, AMD, SCMD, president and CEO, Mix Rio Marketing; Cindy L. Ciura, SCMD, vice president of marketing, Schostak Brothers; Glenda Cole, regional marketing director, Taubman Centers; Stacey Cunningham, SCMD, director of marketing, Brookfield Properties; Alberta Davidson, SCMD, senior vice president of marketing, Trizec Properties; Elena DeSalvo, CMD, CSM, area manager, The Macerich Co.; Margaret Dickson, SCMD, president, Dickson Marketing Group; Cheryl Dougherty, CMD, vice president of marketing, Pennsylvania Real Estate Investment Trust; Arlene Eisenstadt-Kay, SCMD, director of marketing, The Festival Cos.; Dottie Eveleigh, SCMD, DHE Consulting; Linda Smith Frost, private marketing consultant, Los Angeles; Kristi Frank, marketing director, Boston Properties; Wendy Greenwood, SCMD, director, Cadillac Fairview Corp.; James Houliston, SCMD, marketing director, 20 Vic Management; Pam Longbine, SCMD, Pam Longbine & Associates; Veronica Lovesy, SCMD, regional marketing director, Westcor Partners; Michaela A. Marraffino, CMD, regional marketing director, Forest City Enterprises; Cherilyn Megill, SCMD, director of marketing, The Boyer Co.; Christine A. Menna, SCMD, vice president of corporate communications and marketing, Crown American Realty Trust; Shirley P. Mesbur, director of national marketing, Ivanhoe Cambridge; Mary Lynn Morse, SCMD, corporate manager of mall marketing, CBL & Associates Properties; Carol A. O’Grady, SCMD, director of marketing and corporate communications, L&H Real Estate Group; Dee F. Page, vice president of public relations, Kravco Co.; Debbie Robinson, SCMD, president, Robinson Group; Lorna K. Rudnick, chairman, Lorel Advertising; Joel W. Sarrett, SCMD, president, Sarrett Creative; Scott R. Schroeder, director of corporate communications and marketing, Developers Diversified Realty; Pamela M. Setzke, director of national marketing, Oxford Shopping Centres; Charlene Slack, SCMD, vice president and regional marketing manager, Urban Retail Properties Co.; Ethel Sloan, regional marketing director, Simon Property Group; Carol Sullivan, SCMD, Jones Lang LaSalle Americas; Nancy M. Tuttle, SCMD, president, Tuttle Marketing Services; Garnet Vaughan, SCMD, president, The Marketing Department; Nancy R. Walters, SCMD, president, Very Special Events; Laurie A. Wolfe, SCMD, president, Signature Premium Ideas; Kymberley Woodard, CMD, Coyote Management.

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