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CREDIT FOR OUR CARDS, PLEASE

To the Editor:

Westfield Corp. and CBL & Associates Properties, two leading owners with over 120 malls, run their gift-card program as a service to their shoppers and retailers, and not, as stated in a front-page article of the SCT August 2004 issue (“Owners Embrace Mall Gift Cards”), to generate a lucrative revenue stream.

The first mall gift-card program was launched by Westfield Shoppingtowns together with American Express in November 2000, not as stated in your article. The Westfield gift-card program is administered by HQ Gift Cards, as is the CBL program, not as stated in your article.

Robert Herscu
Jonathan Shebson
HQ Gift Cards
Culver City, Calif.

SCT welcomes letters to the editor. These may be mailed to ICSC, Attention SCT, Letters to the Editor, 1221 Avenue of the Americas, New York, NY 10020-1099; e-mailed to emander@icsc.org; or faxed to (212) 589-5530.