Middle East and North Africa Community Support Award
Now accepting entries for the 2017 Middle East & North Africa Community Support Award.
Winner will be announced at RECon MENA in October.
Tree of Life
The ICSC Foundation is proud to present the Lals Group with the 2016 Middle East and North Africa Community Support Award for its outstanding “Tree of Life” campaign, which took place at the Arabian Center in Dubai.
Lals Group launched the “Tree of Life” campaign to aid and raise awareness for hundreds of orphaned children in Dubai. The Arabian Center formed a strategic partnership with the Red Crescent Society, which carries out Red Cross operations on a systematic basis throughout the UAE, and The Family Village, a foster home foundation that supports orphans in Dubai. The shopping center set up multiple donation boxes, promotional materials and a symbolic “Tree of Life” in high-traffic locations throughout the property. The resulting “Tree of Life” campaign encouraged the local community to donate money, clothes, toys, books and more to hundreds of children in need. For each donation, a lamp was lit and hung on the Tree of Life, signifying that a child’s life had been affected in a positive way.
|2015||Landmark Group||Clothes for Compassion|
|2014||Arabian Centres||Guinness World record for the most blood glucose test taken in 24 hours|
|2013||Arabian Centres||Fighting Breast Cancer|
|2012||Majid Al Futtaim Properties' Mall of the Emirates||It's a Woman's World|